Is your website performing to its full potential?
Business people the world over are waking up to the realisation that their customers are spending more time 'online' (browsing websites) and less time 'offline' (browsing radio, tv, newspapers, etc). Total marketing budgets are not changing much - they are just being increasingly reallocated online.
Online Marketing & SEO (Search Engine Optimisation)
Online Marketing, otherwise known as Digital Marketing encompasses methods and techniques with the common goal of making your website perform at its best.
Online Marketing involves activities such as SEO (Search Engine Optimisation), Google Adwords (pay per click advertising), Banner advertising, Email and Affiliate marketing, Landing pages and microsites.
Online Marketing can also include additional services such as:
- Local Business Listing Optimisation
- Custom Statistic filters
- Online business activity consultation
- Existing website audits
So how is Online Marketing and SEO different from Traditional Marketing
Itomic are often asked the question as to what makes online marketing / Search Engine Optimisation different to traditional marketing. We tend to answer this question with a simple equation.
Traditional Marketing can be viewed as:
Brand Name + Marketing Efforts + Quality = Potential Customer
For example the Ipod (brand name) is a popular brand that is heavily promoted (marketing efforts) as a high quality product (quality) and will garner business as a result of the perception generated (potential customer) by traditional marketing.
Online Marketing can be viewed as:
Definite Customer + Search Engine + Quality = Brand Name
In this example a pre qualified searcher (definite customer) is online (search engine) searching for "Best MP3 Player" (quality). If any company selling Ipods has a strong online marketing presence they will have these pre-qualified customers delivered to them on a silver platter and they become theirs to loose.
Online marketing is a whole new world of business expansion opportunity. With Itomic's assistance your company could be well ranked within the search engines and be generating pre-qualified sales leads and inquiries from your website.
Total UK online spending on advertising in 2007 was about £2.8bn, of which Google took about half. Google is about to become the UK's #1 advertiser by revenue. Why? Because every advertising dollar spent online is seeing a superior ROI than every advertising dollar spent offline (tv, newspapers, radio, etc).
(source: BBC UK)
Talk to Itomic about Online Marketing today!
